Flagship Store & Hair Salon

Only Curls Aim to provide an inclusive and empowering community. Encouraging clients to care for and embrace their natural textures through education of products and technique. It is essential that space for this communication be incorporated into the salon.

As Only Curls are a small business that is mainly product focused, this salon will act as a flagship store and potential office/ social media space for the brand as they would need to make the most of this real estate.

By bringing the brand’s close knit community to Shoreditch it gives them the opportunity to build strong relationships with more curly haired people through events that will also increase traffic to their social media pages. These social spaces will take inspiration from the feeling from the 18th century intellectual salons where knowledge was shared to empower women.

After speaking with Lizzie and Hugo, the founders of Only Curls, there will be no colour room in this space as the brand will only provide services that improve hair health such as hair masks and treatments.