Staircase Proposal

The project is taking place on 135 Curtain Road in Shoreditch for the client Only Curls, an emerging hair product and styling company. This will be their first flagship hair salon that will also act as the main office for the brand. This hair salon will be the base and background for the Only Curl’s social media content and it is essential that the aesthetics of the staircase align with the brand.

This company is looking to expand their consumer base and this staircase will align with the concept ‘Let Loose’ - encouraging more flexible thinking and a lighthearted approach to curly hair during a time when there are still many pre-misconceptions about what curly hair means or what it should look like.

This staircase will be one of the first things the customers will see upon entering the space and it must portray themes of friendliness and reflecting the location’s creative consumer base.